Nescafé Clásico & Coffee-mate

"La Mañanita Perfecta"

My team at Geometry was tasked with building a Mother's Day program for Hispanic mothers in Southern California. Our mission? Get moms who already love Nescafé Clásico to try the less familiar Coffee-mate. We did this by combining both products through a special Mother’s Day activation. It was a cute and effective little campaign—which the case study below sums up pretty well! This project came to life as part of a pitch through which we secured Nestlé’s Cross-Cultural Shopper business.

AGENCY: Geometry, New York
CREATIVE DIRECTOR: Ricardo Trejo
ACD, COPY: Humberto Belli
SENIOR AD: Adriana Rullán