Casa del Café

"Lo Mejor Se Comparte"

Casa del Café is a Nicaraguan brand of restaurants and premium coffee products, for which I had the opportunity to pitch, win and write their first national TV spot. The commercial’s goal was to place Casa del Café coffee at the heart of every Nicaraguan family's breakfast, while positioning itself as a wholesome, environmentally responsible and premium brand. The tagline "Lo Mejor Se Comparte" (The Best Things Are Shared) went on to become their national slogan and is still in use today. 

AGENCY: Ogilvy Nicaragua
CREATIVE DIRECTOR: Marvin Coleman
COPYWRITER: Humberto Belli
PRODUCTION: Mosaico Producciones
MUSIC: Perrozompopo & Mosaico Producciones